UMCA  produced the  launch  of the Air Zoom  V ick II Cross Training Shoe.  The shoe hit the shelves  September 29th , but the official launch  was  in Atlanta  on Tuesday, September 28th.  Michael Vick was on hand at The Athlete's Foot to field questions and provide insights to how the shoe helps him perform on the

as well as 'a day in the life' of Michael Vick.  The event was hosted by ATL morning show radio personalities Cocoa Brother and Rashawn as well as special guest host Jermaine Dupree.  There was also a live performance by local artist I20 and Lil Jon protégé 'The Bishop of Crunk' hyped the crowd.  Customers were treated to custom Vick tees and shoe designs, the Michael Vick Experience video game and other giveaways.  One lucky winner received a pair of limited edition AZVII.  Also, i f you are on the east coast, be on the lookout for "The Michael Vick Experience" coming to your city.  The Nike branded, interactive truck will provide participants with the opportunity to 'feel' and 'experience' what Michael Vick goes through during a routine play as quarterback in the NFL as well as a 'behind the scenes' look at the man himself.  The Michael Vick Experience interactive mobile unit will be touring the country during this year's football season.