Hot summer, hot bodies, hot moves, hot games. With the help of UMCA , Boost Mobile wrapped another summer of sizzling national tours.  UMCA was present at both The And 1 Mix Tape Tour and The Dub Concert Series in the form of "U" Models , a newly formed division

that brings a multicultural mix of sexy and savvy women to help create brand awareness at such events.  The women of "the U" accomplished this

mission through product demonstrations of Boost's latest line such as the Roxy i830 and Motorola i730, and brought the crowd into the mix with promotional giveaways. Like Boost Mobile, these ladies were hip, hot and sharp , making Boost Mobile THE brand of choice at these tours !  Spectators were also treated to other features at the shows, including a celebrity car showcase and a bikini model contest. Performances by The Clipse, Loon, Fat Joe and Terror Squad added to the heat.