Emails, voicemails, meetings, conference calls, blah blah blah.  How can anyone create the next 'Big Idea'?  You can if you have UMCA assist in developing a 'Big Ideas Conference,' which is exactly what Frito Lay did for its top marketing executives. After months of consulting with upper level management, UMCA developed a series of
thought provoking exercises, guest lecturers and activities that challenged the participants ability to break barriers and dissolve filters that inhibited and stifled the creative thought process.

The conference was attended by both Frito Lay and Pepsi management and 'set the stage' for learning, sharing, exploring and creating new possibilities for marketing, advertising and operations professionals.  For more information about conducting a 'Big Ideas Conference' at your company, email Damon Haley at damonh@urbanmca.com.