UMCA has been contracted by companies such as HBO, Essence Magazine and Sega during the month of February. Not only is February a significant month for the African American community (Black History Month), but it also impacts the world of entertainment and sports (NBA All Star Game). In the past, UMCA has implemented regional and national Black History Month marketing programs for a multitude of clients. In addition, 2003 will mark the fourth year that UMCA will be an integral part of NBA All Star Game Weekend (Atlanta). Please feel free to contact us should you be in need of an integrated marketing, advertising or promotion program as it relates to Black History Month and/or NBA All Star Game Weekend. Give us a call if you want to investigate impactful cross promotions with many of the great brands that we serve. We are currently in discussions with companies such as AOL, Sega, Island/Def Jam, and HBO for February. For NBA All Star Game Weekend, tentatively our activations are scheduled for Friday, Saturday and Sunday with day programs for young people and the evenings filled with Superstar Concerts with both elements offering regional and national promotional opportunities to drive your brand awareness. Tap into the full range of possibilities.