Dear friends of “U”,

Well our second issue has been birthed as “The Summer Lick”, with tasty graphics that tell the story of American diversity (our cover features a bi-racial urbanite with sexy tongue jewelry).

As urban marketers we are constantly asked how to inspire young people to purchase our client’s goods & services. For UMCA to unleash friction-free connections for top brands we stay close to the 12 to 40 year old cultures; monitoring the social ques of what’s hot & what’s not. The constant refrain is “What will it take to guide the basketball hoopers, soccer thumpers, sneaker pimps, hip hoppers, gang bangers, low riders, video babes, mall walkers, and don’t forget the socially conscious; to our product?" Well UMCA is committed to this group, we are this group (or used to be), and we stay the course measuring, revising, fighting our fears and willing to always embrace the differences in others.

We all realize that results don’t happen overnight, however, we push the needle in the right direction and in time with the correct aspirational activations, client support, and flexibility UMCA will deliver an inspired target audience.

This “Summer Lick” issue is dedicated to all the fear fighting, open-minded and possibility seeking marketing managers that have entrusted their marketing budgets (or portions thereof) to UMCA. “Connecting with Consumers of Color… All Colors,” is a proud responsibility that we embrace on your behalf.

Much love & Respect.

Carl R. Washington, President

"America’s diverse population should be seen as different colored light bulbs having in common the same electricity that provides their individual and collective energy. Let this illumination brings us to compassion, humility, forgiveness and respect for our brothers and sisters as we witness the rainbow of their glow."