our philosophy:
We live in a rapidly changing age of information signified by evolving digital technology and an increasingly global and diverse economy. Our philosophy is to remain open to this change and harness it to create innovative media and communications solutions and platforms for our clients.

our approach:
We champion an approach to media that we call Smart Media. With over 20 years experience in media planning, buying and research, we use our experience to effectively integrate tried and true media disciplines with newer digital media platforms. This allows us to maximize effectiveness in reaching a diverse spectrum of target prospects in today's environment while continuing to deliver solid and accountable results.

The new media landscape is complex and diverse, as is the changing population of the U.S. Today's media has to work harder to navigate and environment that requires messages be enveloped in cultural relevancy, perceived value, meaningfulness, and impact. This is Smart Media. Using Smart Media is the difference between marketing dollars that are wasted versus marketing dollars that are well spent.

UMCA specializes in developing unique media programs that will ensure that targeted messages are delivered in a way that will maximize message receptivity and minimize costs.

our skill set:
UMCA has a highly developed media skill set that is right for today's media environment.

We offer service deliverables that include: Media Planning, Media Buying, Media Research, Online Marketing, Product Integration, Custom Publishing, and Programming.

For each of these disciples, we apply meticulous stewardship and post buy reporting, as well as in-going research and platform testing.

methodology:

Smart Media is developed through:   Understanding the marketplace through market immersion, research, knowledge, and experience. Understanding the target prospect through insight, information, and intelligence. Strategically out thinking the competition using superior media planning tools, research and technology. Integrating new and old disciplines to encapsulate advertising messages in relevancy to the target Executing the media plan and buy flawlessly to maximize your tactical advantage. Continually evaluate and assess performance to make adjustments wherever necessary.

end results:
Smart Media allows our clients to create a meaningful connection with their target prospects. We specialize in developing media messaging that is appropriate, relevant and intelligent in a media environment that is now more receptive than ever to media consumers.

 We also allow our clients to provide an accurate reflection of the new "face" of America , which is diverse, multicultural and complex.

 We allow our clients to access a more elusive media target using new and old media integrated with marketing and event platforms. This provides our clients with a competitive advantage in a ever-evolving marketplace today.